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Meta-Data Copywriting To Optimize Your Website

Meta data copywriting is a specialized form of web content writing that focuses on creating persuasive copy for both search engines and prospective customers.

Meta data, or more specifically – the meta title, meta description and meta keywords are included in the back end of a web page. These are important as they help search engines find your website when a potential customer performs a search on your business or a keyword associated with your business.

However, meta data copywriting is not just about impressing search engines. It is also about encouraging prospects to click on your link. Meta data text appears in the search engine results with each link listed. It provides a succinct description of your web page and should be written to encourage the reader to choose your link over a competitor.

BeWrite meta data copywriters use important and well-researched keywords in your meta data to improve your web page ranking both with target audiences and search engines. Contact BeWrite for more information on how you can use meta data copywriting to optimise your website.



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