The eight second rule of website surfing means that once someone lands on your website, you’ve got only eight seconds to influence them to stay and look around. This isn’t much time so it’s important that everything about your website from the look and feel to the web copywriting and online content is structured toward your target audience.
It is really important that when you design your website, you carefully consider the type of people you want to attract and what you want them to do once they get there. Once you know this, your combination of careful website design, interesting and useful online content including graphics and web copywriting, will make your visitors act when they come knocking at your virtual website door.
You can’t be all things to all people on the web, so put yourself in the shoes of the very people you’re creating the website for. Great website designers will build something that’s interesting and useful for your clients using great online content including great website design and fantastic website copywriting.
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