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Direct mail and direct e-mail is another highly specialised and very customised way of approaching potential customers. Effective direct marketing is not something that can be written by just anyone.
Only Use An Experienced Direct Marketing Copywriter
To write an effective direct mail piece, you need to carefully consider at least the following key points:
- Have an eye catching headline.
- Be personally addressed.
- Clear and focused writing.
- Clear and relevant body headlines.
- A clear and easily understood offer.
- A clear call to action.
- Place a post script (PS) at the bottom of the letter to re-iterate a key point.
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