Tailored Business Marketing Designed to Suit Your Business and Budget

An effective online marketing strategy will do a lot to build awareness with your specific audience. However, there are several very effective traditional targeted marketing options that can be adopted.

Mixing up your marketing will often prove highly effective in generating real business. Specific marketing strategies need to be tailored to suit the specific needs and requirements of each customer.

Contact BeWrite to determine what type of marketing approach will best suit your business and your budget.

These may include:

•    Online marketing campaigns
•    Targeted / Direct mail campaigns
•    Brochures and flyers
•    Electronic newsletters

Online Awareness

The internet/online MUST be an important component of any overall marketing strategy.

Whatever you spend on your internet presence should be measured and adjusted to suit an expected outcome and desired performance. The good thing about the internet is that it can be regularly monitored, and depending on what approach you take, quickly adjusted to suit your requirements. It is important to have an overall strategy which matches the needs of your business.

Some of the things BeWrite can help with in terms of your online approach include:

• Update / focus content on your website to properly and clearly indicate your services and business to show your expertise in the field. Ie: Give a clear and consistent message.
• Clearly identify all areas of your products and services including any ancillary / related services and expertise.
• Help you to clarify the real Point of Difference (POD) of your business in order to distinguish you from the competition.
• Upgrade / focus content on your website to be more targeted toward exciting a response/enquiry from your visitors (more enquires means more business).
• Ensure your website enables an easy method of enquiry/bookings/etc.
• Identify relevant meta-tags/keywords, links, google analytics, etc
• Clarify links, flows, etc of content on the site.

Online Marketing

BeWrite can guide you on an appropriate online marketing strategy to drive traffic to your website.

There are various online marketing strategies to consider such as Pay Per Click (PPC) and Search Engine Optimisation (SEO). It will be important to consider the effects of each including timeframes, budgets and benefits in relation to your business specific goals.

Search Engine Optimisation (SEO) is a specialised process that involves analysing your website’s underlying code, architecture and visible content and make enhancements so that the site is returned more prominently in the natural search results of search engines such as Google, Yahoo! and Bing.

Pay-Per-Click (PPC) advertising is a search engine marketing technique that requires you to pay a fee every time someone clicks to your website from an advertisement you’ve placed in a search engine’s results. The more you agree to pay per click (or bid) for a specific keyword and the more effective your ad, the higher your site will rank in the paid search results. PPC programs are getting more competitive and more expensive. PPC campaign management involves ongoing planning, execution, measurement and analysis.

It will also be important to review how your online message works/fits with the rest of your marketing such as brochures, advertising, media, etc.

Targeted Marketing

This involves finding the right people in each targeted area and sending them highly focussed direct mail with a brochure and business card to raise awareness of your business and get you to a TOP-OF-MIND position so that when appropriate, these people will remember your business and contact you.

It is important to remember that this is often an ongoing, multi-step process. With the right strategy, effective and focused targeted marketing can reap profitable rewards.

BeWrite can help with each step of your targeted marketing. For example:

1. Create targeted contact database. This involves contacting target customers to identify contacts. There is no selling to the customer required at this point.
2. Create a highly targeted Direct Mail letter specifically designed to raise awareness / generate a specific response from your identified target audience.
3. Define an ongoing, multi-media communications strategy suitable for your business and resources.

Contact BeWrite today to discuss who you need to reach and what way to go about increasing your business.