Professional Website Copywriting To Stop Readers In Their Tracks

 

When a prospect or customer lands on your website, what should they find? They should find not only a modern looking web site with impressive design and great images, they should also find commanding, interesting and helpful content that is relevant to the keywords used in their web search.

If presented with something else, chances are they’ll think the website uninspiring or that they landed on the wrong site and they’ll click off and navigate to someone else’s website. To stop the reader in their tracks, your website needs powerful content that is specifically written by a website copywriter for your target audience (which is your current and prospective customers). The copy should always address their needs and wants, as well as appeal to their interests.

Turn Prospects Into Buyers With Your Website Copywriting

Imagine you’re someone looking to buy a box. In looking for box providers online, your first step would be to enter relevant keywords, such as ‘buy a box’, into a search engine. When you navigate to a website appearing in the resulting list, you would generally expect to find sales copy targeting that service. Right? You would also expect that copy to tell you the benefits of buying a box from the company whose website you have landed on. Yes?

Now imagine you’re the owner of this imaginary box company. Let’s hope you engaged the services of a good website copywriter who crafted copy that let you as the reader know you are on the right website. Further, let’s hope that they created copy compelling enough to persuade you as the reader to keep reading. And finally, as the owner, let’s hope for your sake that your website copywriter also included enough sense of urgency to get you, as the reader, to act without delay and buy a box.

Now stop imagining and read your real live website. If the copy and layout does not make you feel compelled to read the information or to take action, like your imaginary box buying self, then chances are your real customers won’t either.

Don’t worry. You’re not alone. A study from the Association for Data-driven Marketing and Advertising and the US-based Content Marketing Institute has shown only 29% of Australian marketers believe their existing content marketing is ‘very effective’ or ‘effective’. With Australian companies spending approximately 25% of their total marketing budget on content marketing, most commonly towards the company website, this suggests that there is considerable feeling in the Australian marketplace that there is a need for vastly improved content on many company websites.

What Can A BeWrite Website Copywriter Do For You?

Your professional BeWrite website copywriter will produce content that commands the attention of your readers with a clear and focused written message about your business and what the REAL benefits are to your customers. They will create content that speaks to your target audience, creates a sense of urgency and compels them to act fast.   They can also use keywords in the copy and deliver other search engine optimization techniques to improve your website search engine rankings.

BeWrite Business Writing & Marketing group offers a comprehensive set of website copywriting services. Their copy converts readers into customers!  To connect with a professional Sydney website copywriter, contact them at 1300 032 383. Visit http://www.bewrite.com.au

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Real Estate Property Copywriting – A Vital Element In Property Marketing.

 

Did you know that real estate property copywriting was recently identified as a highly important part of a realtor’s property marketing tools?  National property photography company, Top Snap, recently asked over 600 Australian Real Estate agents their views on property marketing. Findings revealed that at least 65% of respondents found property copywriting to be an important part of successfully marketing a property along with good photography.

Exploring their preferences further, the survey identified preferred marketing mediums as, in descending order, brochures and agency websites, realestate.com.au, signboards, online listing sites, local newspapers, letterbox drops, window displays and domain.com.au. Facebook was also considered significant, with 63% of real estate agents listing properties on Facebook and 36% using Twitter. As effective real estate property copywriting is a vital element within these mediums, a copywriter with a background in real estate copy is important.

Click here to read full article.

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Professional Sydney Copywriter Services – Click to Connect!

 

Are you planning a new business website and wondering if you should invest in a Sydney copywriter service?  It can be tempting to shift that cost to another marketing bucket.  There’s no question you know your business better than a stranger, but when it comes to online marketing it takes a special talent to connect with today’s savvy online customer.  

When creating web content, the challenge is getting web pages in front of people searching for products or services you offer. Unless you are schooled in the art of search engine optimisation, or SEO, chances that your homespun page content end up in front of potential visitors is very low.   Hiring an SEO-savvy Sydney copywriter accomplishes two goals: relevant page content and visibility in search indexes.

Why SEO?

There are hundreds of thousands of websites on the Internet and new ones are popping up every day.  In any given niche, there are thousands of web pages.  When you launch your site and toss it into the pile, how do people find it?  A Sydney copywriter with a background in SEO content writing is a key ingredient to achieving high page ranking.

Part of the solution is to optimize each page for search. This technique is referenced as search engine optimization and the result after a search is called the search engine results page.  Your goal is to get your web pages on the first page of the search engine results. 

Why Care So Much About Search Results?

Today there are two big players in the Internet search market: Google and Bing.  All others are minor players.   At the moment, around 80% of all web searches are done using Google.  Although this could change in the future, Google is known for its tenacity, continually updating its algorithms to make its searches more effective.  This is why creating content that lets Google know you’re there is a good long-term strategy.  

As search engines change the rules of ranking, your website can maintain a high position in search results only by continually producing fresh page content.  Search engine optimization is not a “do it once and done” marketing strategy.  That’s like placing a sign up on a busy city street and ignoring all the others that go up in front of it blocking it from the view of passers-by.  The job of your Sydney copywriter is to keep your “sign” or web pages out in front of the competition.  

BeWrite Business Writing & Marketing group offers a comprehensive set of business copywriting services. Their copy converts readers into customers!  To connect with a professional Sydney copywriter, click here to contact them today or call  1300 032 383. Visit http://www.bewrite.com.au. 

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New Physiotherapy websites launched

BeWrite have been working with several high performing physiotherapists to help them with their online presence. The great new sites reflect their personal approach as well as their key areas of business focus. Check out the new physiotherapy websites recently launched by BeWrite by visiting our customers page at http://www.bewrite.com.au/customers/physiotherapy/. BeWrite have many years of experience writing copy for the physiotherapy industry and helping good physiotherapy businesses to make the leap toward greatness. Contact BeWrite today for more information by clicking here.

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