Copywriting is the process of creating words (copy) for any purpose, where the word ‘copy’ means the written word. In most cases, good copywriting is used to promote something. Copywriters write copy for all mediums including both printed and electronic or online formats, with one of the biggest copywriting areas being web copywriting. So when you hear the term ‘Copywriting’ in future, it just means ‘writing’.
When a prospect or customer lands on your website, what should they find? They should find not only a modern looking web site with impressive design and great images, they should also find commanding, interesting and helpful content that …