Here you will find various resources designed to help you in various areas of your business. Please feel free to download any of these documents and please let us know if there is any specific marketing or copywriting information you'd like us to publish on our website.
Business writing (called copywriting) is needed for many different purposes including newsletters, contracts, tenders, email and, of course, your business website and marketing documents. It is important that when you are writing for a business that you write specifically for the purpose at hand. Not all business writing is the same. The second article in our business marketing series will give you general information on the different forms of writing you need to consider. Learn how writing for the web is far different from how you might write email correspondence or even a general newsletter. Click on the bee to the left to download: Part 2: What is Copywriting and why it is so important to get it right for your business.
You may have experienced when you’ve sent an email, or an email was sent to you, and it ended up in the SPAM folder. Download the attached document to find out a little more about what words not to include in your email body or heading lines; it's really interesting reading.
It is absolutely essential, even critical, to truly differentiate your business in the eyes of your potential customers. Know your market and what people are really looking for, and understand how your business can meet their needs. Your Unique Selling Proposition (USP) makes it easier for customers to choose you rather than the many other options that are available. Outlining your unique differences helps a customer feel more confident about their decision to choose you.
Market analysts recommend building a website that’s interesting enough to capture a visitor’s attention in just 2 seconds. You only get another 8 seconds to make them explore further. Download Get Known For Having A Great Website for some hints and tips on how to improve your online presence.
Business Marketing can take many forms. You may not know it, but you probably partake in some sort of regular marketing for your business already. This series of marketing information documents have been designed to demystify the concepts behind marketing and explain some of the basics for the savvy business owner and manager. Part 1: What is Marketing and Why You Need Marketing for Your Small Business.
Your website is often the first place a prospect will go to check out a potential product or service. Therefore, it’s important that your website is targeted at the people who you are focussed on.
It is important that you get the words and image right for your target audience.Click the bee icon to download: BeWrite Web Copy Fundamentals
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