Professional Website Copywriting To Stop Readers In Their Tracks

 

When a prospect or customer lands on your website, what should they find? They should find not only a modern looking web site with impressive design and great images, they should also find commanding, interesting and helpful content that is relevant to the keywords used in their web search.

If presented with something else, chances are they’ll think the website uninspiring or that they landed on the wrong site and they’ll click off and navigate to someone else’s website. To stop the reader in their tracks, your website needs powerful content that is specifically written by a website copywriter for your target audience (which is your current and prospective customers). The copy should always address their needs and wants, as well as appeal to their interests.

Turn Prospects Into Buyers With Your Website Copywriting

Imagine you’re someone looking to buy a box. In looking for box providers online, your first step would be to enter relevant keywords, such as ‘buy a box’, into a search engine. When you navigate to a website appearing in the resulting list, you would generally expect to find sales copy targeting that service. Right? You would also expect that copy to tell you the benefits of buying a box from the company whose website you have landed on. Yes?

Now imagine you’re the owner of this imaginary box company. Let’s hope you engaged the services of a good website copywriter who crafted copy that let you as the reader know you are on the right website. Further, let’s hope that they created copy compelling enough to persuade you as the reader to keep reading. And finally, as the owner, let’s hope for your sake that your website copywriter also included enough sense of urgency to get you, as the reader, to act without delay and buy a box.

Now stop imagining and read your real live website. If the copy and layout does not make you feel compelled to read the information or to take action, like your imaginary box buying self, then chances are your real customers won’t either.

Don’t worry. You’re not alone. A study from the Association for Data-driven Marketing and Advertising and the US-based Content Marketing Institute has shown only 29% of Australian marketers believe their existing content marketing is ‘very effective’ or ‘effective’. With Australian companies spending approximately 25% of their total marketing budget on content marketing, most commonly towards the company website, this suggests that there is considerable feeling in the Australian marketplace that there is a need for vastly improved content on many company websites.

What Can A BeWrite Website Copywriter Do For You?

Your professional BeWrite website copywriter will produce content that commands the attention of your readers with a clear and focused written message about your business and what the REAL benefits are to your customers. They will create content that speaks to your target audience, creates a sense of urgency and compels them to act fast.   They can also use keywords in the copy and deliver other search engine optimization techniques to improve your website search engine rankings.

BeWrite Business Writing & Marketing group offers a comprehensive set of website copywriting services. Their copy converts readers into customers!  To connect with a professional Sydney website copywriter, contact them at 1300 032 383. Visit http://www.bewrite.com.au

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