Copywriting and Marketing Resources

Here you will find various resources designed to help you in various areas of your business. Please feel free to download any of these documents and please let us know if there is any specific marketing or copywriting information you'd like us to publish on our website.

Developing Your Unique Selling Proposition (USP)

It is absolutely essential, even critical, to truly differentiate your business in the eyes of your potential customers. Know your market and what people are really looking for, and understand how your business can meet their needs.

Your Unique Selling Proposition (USP) makes it easier for customers to choose you rather than the many other options that are available. Outlining your unique differences helps a customer feel more confident about their decision to choose you.Click on the bee to the left to download the Developing Your USP document.

Be Known For Having A Great Website

Market analysts recommend building a website that’s interesting enough to capture a visitor’s attention in just 2 seconds. You only get another 8 seconds to make them explore further.

Click the bee icon to download: Get Known For Having A Great Website for some hints and tips on how to improve your online presence.

What Is Marketing & Why You Need Marketing For Your Small Business

Business Marketing can take many forms. You may not know it, but you probably partake in some sort of regular marketing for your business already.

This series of marketing information documents have been designed to demistify the concepts behind marketing and explain some of the basics for the small business owner.Click on the bee to the left to download:

Part 1: What is Marketing and Why You Need Marketing for Your Small Business.

Web Copy Fundamentals

Your website is often the first place a prospect will go to check out a potential product or service. Therefore, it’s important that your website is targeted at the people who you are focussed on. It is important that you get the words and image right for your target audience. Click the bee icon to download: BeWrite Web Copy Fundamentals.

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